Amy! I’d like you meet Sasha she’s new here… I’m showing her around. Amy is our social media marketing strategist. [Sasha] Nice to meet you. [Amy] Hi. So Amy, what kind of emojis are we tweeting out today? Actually I’m just finishing the report analyzing conversion rates for my facebook optimized video content. So just comparing our organic and then pay performance, to evaluate ROI. Nice! Do you guys use UTM parameters here to track conversions? Of course! Ha-heh… heh. Obviously. Do you know you’re s***? With HootSuite Academy’s online certification and social marketing, you’ll learn how to create a social media strategy, share your content effectively, and prove the ROI of your social campaigns.
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Read More: Mount Minutes – What is Social Marketing?