Apple Event — April 20

“The Darkness That You Fear”by The Chemical Brothers Let your heart See the colors All around you I’ll be loving you,Yes, I will I’ll be loving you I’ll be loving you,Yes, I will I’ll be loving you Let your heart See the colors All around you Let your heart See the colors Tim Cook: Hello,and welcome back to Apple Park for our first event of 2021. After the challengesof this past year, we’re optimistic that brighterdays are just in front of us. As we move forward,we feel it’s important that Apple continuesto make a difference in people’s lives, through our productsand our values. So we’re gladyou could join us today for some exciting updatesand announcements. This week marks the annualEarth Day celebration and I couldn’t be more proudof the environmental initiatives and commitmentswe are making at Apple. Today, Apple is carbon neutral for our globalcorporate operations, with all of our offices, stores,and data centers running on100 percent renewable energy.And by 2030, Apple will be100 percent carbon neutral across our entireend-to-end footprint, including our supply chainand the use of our products. This month,we launched the Restore Fund in partnershipwith Conservation International, and Goldman Sachs. This pioneering new investmentfund will provide returns that are measurednot only financially, but by the tonsof atmospheric carbon removed by each investment. Our goal is to remove more than one million tonsof carbon every year. At Apple, our values andprinciples make us who we are. They drive us to create productsand services that are better, easier, and more enjoyable. Now I’d like to turnto some updates on our services, beginning with Apple Card. With Apple Card we set out to completely reinventthe credit card and enable people to livea healthier financial life. Our customers are lovingall the benefits of Apple Card and we believeit’s the most successful credit card launch ever. One of the things that becameapparent to us in the beginning was a lack of fairness in the way the industrycalculated credit scores.When there were two holdersof a credit card, one got the benefit ofbuilding a good credit history and the other did not. We want to reinventthe way this works too. So today,we’re happy to announce that Apple Card will allowspouses and partners to share and merge their credit lines, have equal rightson their account, and build credit equally. This solution helpsdeliver financial equity, and it’s a game changer. And Apple Card can nowbe used by anyone in your family over the age of thirteen, with optional spending limitsand controls for kids.We call this set of featuresApple Card Family. These benefits reflectour ongoing mission to reinvent the credit card and help youand those closest to you experience a healthierfinancial life. Now let’s talk aboutApple Podcasts. As you know, Apple helpedlaunch the podcast industry 15 years ago. And this is what it looked like. The day we launchedPodcasts in iTunes, we had 3,000 showsin the directory. Today, there are millionsto choose from, and Apple Podcastsis the best place to listen to all your favorites.And we’re makingthe biggest change to Apple Podcastssince its debut. This starts witha newly designed Apple Podcasts app. Every show and episodehas a beautiful new page making it easy to follow,listen, and share. We’re also introducing Channelsto help you find new shows from your favorite creators. And you’ll get recommendationsfor new channels to explore. We’re also introducingApple Podcasts Subscriptions, which enables youto unlock new content as well as additional benefits,like ad-free listening, early access, and much more.So now you can helpyour favorite podcasters build their businessand fuel their creativity. Apple Podcasts Subscriptionslaunches in 170 regions and countries next month. These major updates will makelistening to podcasts easier and more enjoyablethan ever before. Now let’s turn to iPhone. iPhone 12 is the most popularsmartphone in the world, and people loveits amazing features: Super Retina XDR displayswith Ceramic Shield, incredible camera systems,and 5G. And, of course,they love the stunning design and selectionof beautiful colors. And we haveanother beautiful color, perfect for spring. “The Candy Man”by Aubrey Woods Who can take a sunrise Sprinkle it with dew Cover it in chocolateAnd a miracle or two The Candy Man Because he mixes itWith love And makes the worldTaste good ‘Cause the Candy Man thinksIt should We’re so excited to introducea new, gorgeous purple. It looks stunning withthe precision-milled back glass and new design. It has elements ofsophistication and brightness with the color-matchedaluminum edges. It’s absolutely beautiful. Purple joinsthe iPhone 12 lineup for pre-order this Friday, and it will be availableon April 30th. One of the things that customerslove about the iPhone experience is Find My, and we have some exciting newsto share. Here’s Carolyn to tell you more. “Every Color”by Foster The People I can see I’m caught upDrifting in your rainbow eyes [ECHOING] And I can seeEvery color in me I can see every color in you Carolyn Wolfman-Estrada:One of the most helpful features we pioneered is findingyour iPhone through Find My.Over time, we made Find Myeven more powerful. Find My includes a vastend-to-end encrypted and anonymous network approaching a billionApple devices, that can help locatea missing iPhone, Apple Watch, iPad,and Mac even when it’s offline. We also openedthe Find My network so you can use Find Myto find third-party products. And this is just the beginning! Today we’re addingto this growing ecosystem with a new iPhone accessory that makes finding thingseven easier. Keys. [CHIMING] [BEEPING] Okay. [MYSTERIOUS MUSIC] [CAT MEOWS, PURRS] [GRUNTS] Whoa! [CHIMING] [CRICKETS CHIRPING] Carolyn: This is AirTag! The next timethe couch eats your keys, AirTag will help find them. AirTag uses the Find My network so iPhone can help youkeep track of and find your things. You can personalizeyour AirTag to make it your own, even with emoji. AirTag is easy to use by itself, or with beautiful accessorieswe’ve designed. So you can attach itto just about anything, like your backpack, luggage, or whatever else you have.You can keep track of yourAirTag right in the Find My app. Any iPhone with our U1 chip,like iPhone 12, uses helpful overlaysto guide you directly to a lost item when it’s nearby. We call this Precision Finding. As you move, Precision Finding usesour U1 chip to get the precise distanceto your AirTag. iPhone fuses that datawith input from the camera, accelerometer, and gyroscope to give you visual, haptic,and audible feedback, guiding youright to your AirTag.[LOW TONE] [BRIGHT CHIME] At Apple, we believeprivacy is a human right, and that’s why we designed itinto AirTag and the Find My network. With the Find My networkeveryone can participate without sharing their locationto anyone, including Apple. AirTag is designed totrack items, not people. So we included safety featuresto discourage unwanted tracking, like unwanted tag detection,rotating identifiers, and audible alertsfrom unknown tags. These capabilities arean industry first and are driven byour commitment to privacy. So that’s AirTag. AirTag is just $29, and because you likely havemore than one important item in your life,a 4-pack is just $99.Orders start this Friday, and AirTag will be availableApril 30th. We also worked with Herms on a special handcraftedleather collection, a bag charm,luggage tag, and key ring, each including an AirTag etchedwith an Herms signature. With AirTagand the Find My network, iPhone can now help youfind even more things. And now, back to Tim. [UPBEAT MUSIC] [BUZZING] Tim: Now let’s talkabout Apple TV and how we’re makingthe time we spend at home more entertainingand more enjoyable. Apple TV brings you thevery best cinematic experience, giving you access to the world’sleading video services.This starts with Apple TV+ and its lineupof critically acclaimed and award-winningApple Originals, including global hit dramaThe Morning Show, Academy Award-nominatedWolfwalkers, the Billie Eilish documentary, the Oprah Conversation, and, of course, the incrediblypopular comedy Ted Lasso. Ted Lassois one of my favorites, and I’m so excitedfor the second season. So here’s a sneak peekat what’s coming next. “We Will Rock You”by Queen [WHISTLE BLOWS] [LIGHT KNOCKING] Howdy, y’all. -Ted!-Ted! What do you say to a cocktail,Coach Lasso? Oh, the same thing I’d sayto Diane Sawyer if she ever asked me outon a date, “Yes, please.” [LAUGHS] Live from the Dogtrack, it’s Richmondwith eight straight ties. How many more matchesbefore you hit the panic button? There’s two buttonsI never like hittin’, that’s panic and snooze. I don’t care what our record is. It’s all about believing that everything’s gonna work outin the end exactly as it’s supposed to. Isn’t the idea of”never give up” one of the thingswe always talk about in sports? And shouldn’t that applyto people too? It’s a beautiful metaphorfor many of life’s journeys. We will, we will The team’s justa little unlucky, that’s all. Maybe we should bring ina sports psychologist. Brought you a littlesomething-something for your first day of work here. I don’t eat sugar. Really? I never met someonethat doesn’t eat sugar. Only heard about them, and they all livein this godless place called Santa Monica. Sing it We will, we will Rock you You got a fever for the flavor of a little girl talk,don’t you? This chap I’ve been seeing,John. Stamos? No.His name’s John Wingsknight. Like at a sports bar? Like “Monday night’s wings nightdown at PJ Flats”? Would you please stop? Rule number one: even thoughit’s called girl talk, sometimes it needs to bemore like, “girl, listen.” We will, we will Rock you We will, we will Rock you What is Ted doing? Probably homesick.Closest thing he can findto a Dodge Ram. Whoo-hoo! Back home,if a team was playing poorly, we don’t call them unlucky. What do we call ’em, Coach? New York Jets. Tim: Ted Lasso returnsthis July, and I can’t wait. And of course,the best way to enjoy it, and everything on Apple TV+, is with Apple TV 4K. To tell you more aboutwhat’s new with Apple TV 4K, here’s Cindy. “Carrera”by Brokenstra & YADAM Cindy Lin: What makes Apple TVtruly unique is its deep integrationof Apple hardware, software, and services. Apple TV is built on the sameworld-class Apple silicon we put into iPhone. And it runs tvOS, the most powerfulTV operating system. Giving Apple TV all this power, power that smart TVsjust don’t have, lets you magically transformyour living room, so you can get inyour morning workout with Apple Fitness+, show off your school projectusing AirPlay, battle it out on Apple Arcade, and even sneak ina late night movie with AirPods.The ability to do allof these things and so much more is why we’ve put so much powerinto Apple TV. And it’s why I’m so excitedto share with you the next generationof Apple TV 4K. Apple TV 4K is now builtwith the A12 Bionic, bringing a new levelof performance that will be a massive upgradeto your TV. Delivering the highestvisual quality possible has always been coreto Apple TV. It already supportsHigh Dynamic Range formats, such as Dolby Vision, revealing more realistic colorsand greater detail. And with the A12 Bionic, the new Apple TV 4K can now playHDR in high frame rate. This allows videoto play more smoothly and appear more lifelikethan ever before, which will be great forfast-moving action, like sports. We’re working with leadingproviders across the globe as they begin to streamin high frame rate HDR. And it’s not justprofessionally-produced programs that will look amazing. For those of youwith an iPhone 12 Pro, you can already recordin Dolby Vision at 60 frames per second.And to enjoy all these momentsin the best quality on the new Apple TV 4K, we’ve enhanced AirPlayto support high frame rate HDR. We want everything you watchon Apple TV to look amazing, but because every TV’s settingsare different, it’s challenging to know ifyou’re getting the best picture, until now. With our newColor Balance feature, Apple TV willwork with your iPhone and its advanced sensors to improve your TV’spicture quality. Your iPhone uses its cameraand proximity sensor to guide youto an onscreen target.Color measurementsstart automatically. Apple TV uses the light sensorin your iPhone to compare your TV’scolor balance to the industry-standardspecifications used by cinematographersworldwide. Using this data, Apple TV will thenautomatically tailor its video output to compensatefor any inaccuracies in your TV’s picture settings. So you’ll now seemuch more accurate color without you ever havingto adjust your TV.The results can be dramatic, with more natural colorsand improved contrast making your TV lookbetter than ever. Of course, the way you interactwith Apple TV is with the Siri Remote. So this year,we completely redesigned it with new functionalityand controls. It starts with a newone-piece aluminum design that fits perfectlyin your hand, and with contrasting controls you can easily find and hitjust the button you want. We also havea brand new clickpad, with five-way navigationfor better accuracy, and the entire clickpadis touch enabled, preserving the fastdirectional swipes users love. And we did somethingpretty cool with the outer ring.We’ve given ita new circular gesture that turns itinto a jog control. Perfect for finding justthe scene you’re looking for. We’ve also made itthe only remote you need for your TV. It now has a Power button that controls your TV’s power, and another for Mute. And we’ve movedthe Siri button to the side, just like on your iPhone.The enclosure is made from100 percent recycled aluminum joining Apple TV 4Kand all of our products in furthering our commitment to reducingour environmental impact. So that’s the new Apple TV 4K. It’ll be availablefor $179 with 32GB, or $199 with doublethe storage capacity, perfect for enjoyingeven more apps and games. You can order on April 30th, and they’ll be availablein the second half of May. With the power of A12 Bionic, the realismof High Frame Rate HDR, and a totally redesignedSiri Remote, the new Apple TV 4Kbrings the absolute best entertainment experienceto your home.Back to Tim. “Carrera”by Brokenstra & YADAM Tim:Now let’s talk about the Mac. There has never beena more exciting time for the Mac. We recently announcedthat we were embarking on a two-year transitionto Apple Silicon, and we’re off toan incredible start. The reception to the newMacBook Air, MacBook Pro, and Mac mini with M1has been off the charts. Wired called M1″a Mac revolution.” M1 deliversincredible performance, custom technologies, and revolutionarypower efficiency.With a giant leapin performance per watt, every Mac with M1 is transformed into a completelydifferent class of product. This isn’t just an upgrade. It’s a breakthrough. Our customers agree, as Mac continuesto lead the industry in customer satisfaction. And our Mac businesshas never been stronger. Our M1 productshave continued to fuel the Mac’s incredible growth and now represent the majorityof our Mac sales. Today, M1’s profound impacton the Mac continues as we are about to takeanother exciting step forward. To tell you more, here’s John. “Carrera”by Brokenstra & YADAM John Ternus: M1 has beena gigantic leap forward for the Mac.It has redefinedthe MacBook Air, MacBook Pro, and Mac mini, shattering expectationsof what each of them can do. They’ve shown how M1plus macOS Big Sur can bringbreakthrough performance and power efficiency to the Mac. Users have beenabsolutely blown away by their responsivenessand amazing battery life. And developers have been busydelivering Universal versions of their apps. In fact, there are now thousandsof Universal apps available, that take full advantageof M1 and Big Sur. Including, Photoshop, Twitter, Microsoft Office, Quicken, Slack, Affinity Publisher, Zappos, 1Password,and DaVinci Resolve.And there are more arrivingevery week. These Macs demonstrate how M1 can dramaticallymove the Mac forward. But there’s even morethat it can do. With its system-on-a-chiparchitecture, M1 allows us to push the Mac far beyondwhat was previously possible. And that’s why we’re here. Because today, we’re thrilledto introduce a Mac that has been builtfrom the ground up around M1. And here it is. [DRAMATIC TONES] [DRAMATIC NOTE ASCENDING] “Love Looks Better”by Lizzo Lizzo: Color Ooh If I try to tell you,Then you try to hurt me Y’all don’t hear me. Sick six piston Tiptoe kissin’ Catcall kittens Whole milk lickin’ See my vision Rainbow smitten Nobody safe, nobody You and you and youCan be my lover ‘Cause love looks betterIn color Color me, color me,Color me, color me Color me, color me,Color me, color me Yeah. You can be my lover ‘Cause love looks betterIn color Colleen Novielli: The all-new,completely redesigned iMac is more personal, more powerful, and more capable than ever. And it’s incrediblefrom every angle. It’s bursting with color from both the frontand the back, and it practically disappearswhen you view it from the side. Let’s take a lookat its revolutionary design. iMac’s new form is stunning, with a spectrumof vibrant colors, so you can choose the one thatfits your own, personal style. We wanted it to feel lightand optimistic, while instantly brightening upany space. From the front,iMac is clean and simple with a single sheet of glasscovering the entire surface.The softer colorsand light gray borders ground the iMacin your environment and allow you to focuson your content. In contrastto the more neutral front, the back is designedto really celebrate color, with bold,richly saturated shades. In many places,the back of iMac is the first thing you’ll see, so we created colorsthat would bring a sense of joy to any space. Next, let’s check outthe striking side profile, where you really seethe profound impact of M1. With every generation,iMac has moved closer to our vision:to make the computer disappear. And while we’ve had the samegreat design for several years, we haven’t had the technologyto take the next big step. Until now, because M1 has enabled us to get closer to that visionthan ever before. For comparison,let’s take a look at the previous iMac. The logic board and thermalswere huge because ofthe power-hungry processor. And the CPU, GPU,and other components were all separate chipsin the system. Now, with the system-on-a-chiparchitecture of M1, these are all consolidated intothis much smaller logic board.And because M1 isfar more power efficient, the bulky thermal system isreplaced by just two small fans. This keeps the system cool, while runningexceptionally quiet. In fact, for typical use,iMac stays under 10 decibels, which is barely audibleto the human ear. Together,these new components help reduce iMac’s overallvolume by over 50 percent. The result is a designthat’s much more compact and just 11.5 millimeters thin. And withan even smaller footprint, it fits easilyinto many more spaces. Next, iMac has always beenabout its best-in-class display. So on the new iMac we made the displayan expansive 24 inches.By narrowing the borders, we fitthe significantly bigger display in a designthat’s only slightly larger than the 21.5-inch iMac. And it has nearly11.3 million pixels in its 4.5K Retina display. So you can see your contentin all its glorious detail. And with a P3 wide gamutand over a billion colors, plus 500 nits of brightness, every image is brilliantand vivid. It also has True Tone, which automatically adjuststhe color temperature as your environment changes, for a more naturalviewing experience. And it has a coatingwith industry-leading low reflectivityfor greater comfort and readability. iMac’s new design, with its immersive display,is awesome. And we’re just getting started. We also pushedevery other aspect of the experience forward. First, we’ve taken iMac’scamera, mics, and speakers to a whole new level. And to tell you more,here’s Navpreet. [UPBEAT MUSIC] Navpreet Kaloty:We’ve all been spending more and more timeon video calls.So with the new iMac it was important to us to enhance the core technologies that keep us connected. Let’s start with the camera. iMac now has a 1080pFaceTime HD Camera which doubles the resolution,for much higher quality video. And with and larger sensor, the camera performs greatin low light. The camera is paired with M1, which has Apple’s latestimage signal processor, or ISP. This works to further enhancethe image quality with computational video.Let’s take a lookat the processing pipeline. As you use the camera,the ISP goes through a series of steps to analyzeand enhance each pixel, at over a trillion operationsper second. For example,it works with M1’s Neural Engine to makemore intelligent exposure and white balance adjustments, so your lightingis always just right. It utilizes advancednoise reduction algorithms to bring a new level of clarityto your video. And it uses tone mapping to deliverenhanced dynamic range, bringing more detailto bright highlights and dark shadows. This camera will make you looklike a rock star. In fact, it’s the best camerawe’ve ever put in a Mac. And to complement the camera, we gave iMac a studio-quality,three-mic array. The mics are engineeredto reduce feedback from the rest of the system, so conversations flowmore naturally, and you’ll interrupteach other less. And beamformingallows these mics to better ignorebackground noise and focus on your voice, which means you’ll come throughloud and clear on video calls, or when recordingan audio track. This is also the best mic systemever in a Mac.Now, with this amazing cameraand mic array, you know we leveled upthe speakers too. To create big,room-filling sound, speakers need to displacea lot of air. In order to do this,we increased the power driving the iMac’s sound system. Now, while iMac neededto have big sound, it also had to deliveraccurate sound. So we gave it two pairsof force-cancelling woofers that producean incredible bass response while reducingunintended vibrations from that increased power.And we balanced each setwith a high-performance tweeter. The resultis a six-speaker system that producesa massive soundstage with strong, articulate bass and crystal-clear midsand highs. All of thesespeaker innovations, coupled withadvanced algorithms, enable iMac to supportspatial audio when playing videowith Dolby Atmos. On the beautiful4.5K Retina display, it’s an outstandingmovie-watching experience. With its dramatic improvementsin balance, vocal clarity, and instrument separation, iMac deliversa remarkably robust and high-qualityaudio experience. Simply put,it’s the best sound system ever in a Mac, and we can’t waitfor you to hear it. Back to you, Colleen. Colleen: With these cameraand audio features, and its stunning display, iMac delivers an entirelynew level of capability. Now add in the powerand performance of M1 and macOS Big Sur, this experienceis simply unrivaled. You can feel the differenceimmediately, as iMac wakes almost instantly, and your apps launchwith blazing speed.Everything you doon macOS Big Sur is extremely responsive, and the apps you use every dayare fast and fluid. Like in Safari,you can browse even faster and run hundredsof tabs at once. In Photos,you can fly through edits to your iPhone images. And in Apple Arcade, gaming on iMacis better than ever, with awesomeand exclusive games, like Warp Drive. M1 deliversso much great performance, you can even keep playing while simultaneously takingyour next Zoom call. And with powerful creative appsoptimized for M1, it’s easier than everto explore your passion, or find a new one. When it comesto CPU performance in apps like Xcode, Lightroom,and iMovie, iMac is up to 85 percent faster than the previous21.5-inch iMac models. So you can compilenew apps in Xcode in a fraction of the time, easily work with massive100-megapixel photos in Lightroom,and export your favorite video projectsin iMovie faster than ever. And when it comes toGPU performance, for certain apps likeAffinity Photo and Photoshop, iMac is up to two times fasterthan the previous models. And it’s evenup to 50 percent faster than the most powerfuldiscrete graphics in the fastest 21.5-inch iMac.So you can render edits to your next brilliantcomposition in real-time with Affinity Photo, or quickly transform a pictureinto an oil painting with Photoshop. And in Final Cut Pro, you can edit up to five streamsof 4K footage, or one stream of 8K footage, without dropping a frame. And machine learningis now up to three times faster, in apps that leverageM1’s 16-core Neural Engine. So apps like Vectornator, which can swiftly turn a photointo vector layers, get even faster on iMac.And because iMac hasthe same chip architecture as iPhone and iPad, you can run iPhone and iPad apps like Headspace and Zillow, right on your iMac,without breaking your workflow. Or you can enjoy games, like Sky: Children of the Light, while you spread out on iMac and use your keyboardas a game controller. And with iCloud and Continuity, it’s easier than everto use iMac and iPhone together. Your calls and textscome right to iMac so no need to switch deviceswhen you’re in the zone. And that emailyou started on iPhone? You can use Hand Offto finish it on iMac. And you can even copy textand images on iPhone and then paste themright into a document on iMac, with the magicof Universal Clipboard. And all your contentis always available and up to dateacross all your Apple devices. You’re going to lovethe combination of M1 and macOSon the new iMac. It’s the ultimateBig Sur experience. And we’re not done yet. iMac has state-of-the-artconnectivity for all your data and devices.It has up to four USB-C ports including two Thunderbolt ports for super fast data transfer, and supportfor up to a 6K display, like the Pro Display XDR. And we createda new power connector that attaches magnetically so it’s quick and easyto connect. It has a 2-meter,color-matched woven cable that leads toa small power adapter, which can be placed on the floorbehind your desk. And for Ethernet,check out this cool innovation. It connects to the adapter and runs throughthe power cable, to keep your desktopless cluttered.Now let’s take a closer lookat iMac’s new keyboard, mouse, and trackpad options. You can choosefrom three types of keyboards with gorgeousaluminum enclosures color-matched to iMac. First, there’s a Magic Keyboardwith new Emoji, Spotlight, Dictation, and Do Not Disturb keys, and a Lock key,to instantly lock iMac. Next, there’s a Magic Keyboardwith an exciting new feature: Touch ID,which comes to the Mac desktop for the first time. Wireless fingerprintdata transmission is made possibleby a secure processor in the keyboard. It communicates directlywith the Secure Enclave in M1, creating an encrypted channelto protect your fingerprint data from end to end. So whether you’re makinga purchase with Apple Pay or unlocking your iMac,it’s fast, easy, and secure.And Touch ID also workswith Fast User Switching so you can changeto a different user profile with just the touch of a finger. And there’s a Magic Keyboardwith Touch ID and a numeric keypad, too. Magic Mouse,loved by iMac users, now featurescolor-matched aluminum. And Magic Trackpad, still by farthe industry’s best, has a refined shapeto match the new keyboard. These new accessoriescomplete the system and bring even more capabilityto iMac. With a colorful,cutting-edge design, best-in-class features, the power of M1,and macOS Big Sur, the new iMac can do it all, dynamically transformingany space into whatever you need it to be. Let’s take a lookat the many ways iMac can fit into your life. Say “Hello” to the new iMac.You’ve never seen a computerlike this before. Yeah, it’s really that thin. But it’s not magic. It’s the M1 chip,which is kind of magic. And it makes the new iMac fast. Like your apps openinstantly fast. Like check that textwhile you clean your inbox while you share that photowhile you stream that show fast. That’s fast. It has a 4.5K Retina display for colors that popoff the screen. A 1080p camera, so you’ll look rightin any light. And whether you’re talkingto one person, or 100, the mics always focuson your voice. So they hear you,not what’s around you. Six speakers and Dolby Atmos means everything you dosounds great. Matching keyboard and mouse, and wireless Touch ID. Boom, boom, boom. [IPHONE CHIMES] And what happens on your iPhone also happens on your iMac.That’s definitely magic. This is the new iMac. Oh, wait, I forgot! It comes in seven colors. Colleen: With iMac,the possibilities are endless. And like all of our products, iMac has been built to minimizeits impact on the environment. 100 percent of the virginwood fiber in iMac’s packaging comes fromresponsibly managed forests. And iMac has 100 percentrecycled rare earth magnets in the speakers, fan motor,and power connector.And of course, iMac meetsApple’s high standards for environmentalresponsibility in materials, renewable energy,and energy efficiency. So that’s the new iMac. With its extraordinary design, powerful performance,and incredible features, it starts at just $1299in four colors. And at $1499,iMac comes in seven colors with these additional features. You can order the new iMacstarting April 30th. And it will be availablein the second half of May. The new iMacis the first Mac completely redesigned aroundthe revolutionary M1 chip. With a 24-inch,4.5K Retina display, the best camera, mics,and speakers ever in a Mac, macOS Big Sur, and Touch ID, iMac is the most personal,powerful, capable, and simply the most funit’s ever been. We can’t wait to seewhat you do on iMac. And now back to John. John:The new iMac joins MacBook Air, MacBook Pro, and Mac mini in our incredible familyof M1 Macs.And with the new iMac, the strongest lineup of Macswe’ve ever had gets even better. The new iMacis another huge step forward in our transitionto Apple Silicon, and it bringsthe amazing M1 experience to even more Mac users. But it’s not just Mac users whowant to get their hands on it. [EXCITING MUSIC] Raja Bose: That’s right, the M1 chipis not just in the Mac, it’s now in iPad Pro. And it’s gonna blow you away. iPad Pro has always usedturbo-charged versions of our A-series chipsto deliver a powerful and responsive experience that’s years aheadof anything else.M1 continues that momentum by taking itto an entirely new level, with a big jump in performanceto run powerful apps and drive a high-performanceecosystem. For M1 to fit intoits incredibly thin and light designrequires power efficiency that’s way beyondjust being better. It has to be amazing, and M1 delivers. And because M1 shares the same fundamentalarchitecture of A-Series chips, iPadOS is already builtto take full advantage of its powerful technology.The next-level performancethat M1 unlocks on iPad Pro starts with its powerful CPU. Built around the world’s fastestCPU core in low power silicon, the 8-core design of M1 deliversa whopping 50 percent jump over the industry-leadingperformance of the previous iPad Pro. What’s amazing is that comparedto the first generation iPad, this iPad Pro now delivers up to 75 times fasterCPU performance. It’s no wonder appsare pushing the limits of what’s possible on iPad. From blazing performancefor vector and raster tools in Affinity Designer, to rendering the most detaileddesigns with Shapr3D, to adding complex effectsto 4K videos in LumaFusion. iPad’s expansive displaycomes bursting to life with M1’s amazing graphicsperformance. The 8-core GPUis in a class of its own delivering up to 40 percentfaster graphics performance.Again, compared tothe first generation iPad– get ready for this– the graphicsof this new iPad Pro is now over 1,500 times faster. That’s just ridiculous. So painting with watercolorsand oils in Adobe Fresco look and feellike the real thing. And you can bringthe most intricate AR models into the real worldwith JigSpace. You can also playthe latest games with console-quality graphicsat super high frame rates. This raw performance, along withthe ProMotion display, four speakers, and now, supportfor the latest PlayStation or Xbox game controllers,with haptics, makes playing gameson iPad Pro insanely fun.With this combination of CPUand graphics performance, the new iPad Pro is, yet again, the fastest device of its kind. It’s not even close. But it’s bigger than that, because powerful,custom technologies like our latest 16-coreApple Neural Engine, advanced Image Signal Processor, and unified, high bandwidthmemory architecture make iPad Promore capable than ever.And the industry leadingpower efficiency of M1 enables all of thatamazing performance along with all-day battery life in the incredibly thinand light design of iPad Pro. The new iPad Proalso allows users to access their contentfaster than ever with up to two timesfaster storage. And,for our most demanding users, a new 2TB configuration gives you enormousstorage capacity, so you can keepup to 60,000 ProRAW photos at your fingertips, or up to 220 hoursof 4K HDR video content with you wherever you go. M1 bringsmuch faster connectivity to iPad Pro as well. The USB-C port already supportssuper fast data transfers.And now we’re adding Thunderbolt with USB 4 support as well. Making it the fastest,most versatile port ever on an iPad, or any other device of its kind. Not only is there four timesmore bandwidth for wired connections, up to 40 gigabits per second, Thunderbolt also opens upa massive ecosystem of high performance accessories like super fast storage, external displays,like the Pro Display XDR, now at its full 6K resolution, and all connectedusing high-performance cables and docks. iPad Pro now fits perfectlyinto so many more workflows.Now on a mobile devicelike iPad Pro, ultrafast wireless connectionsare absolutely critical. And that’s whywe’ve added 5G to iPad Pro. Accessing files, collaborating with colleagues, and backing up dataare fundamental when you’re on the go. [UPBEAT MUSIC] This is huge! Super fast 5Gcellular connections lets users be creativeand productive wherever they are. Download speeds can be as highas 3.5 gigabits per second in ideal conditions. Of course, 5G speeds will varyby carrier and region. In the US, iPad Pro alsosupports millimeter wave, the high frequency versionof 5G. And with this model,iPad Pro can reach up to 4 gigabits per secondpeak download speeds in ideal conditions. So no matter whereyour work takes you, you can live-streamfrom wherever you are. This is Ashwaria,reporting from San Francisco. First off, I want tocongratulate everybody… Raja: And you neverhave to miss a meeting on your way to work. I was on mute. Sorry.Uh, I wanna congratulate… Raja: The blazing speeds of 5G allow youto do just about anything, just about anywhere.And there’s more. iPad’s versatilityis further enhanced by its Pro Cameras. And to tell you more,here’s Fiona. [DRAMATIC TONE] Fiona O’Leary: Customers lovetaking stunning photos and videos on their iPad. And with powerful apps, these advanced camerasenable so much more, like video capturefor mobile journalists and content creators, especially with the built-instudio quality mics on iPad Pro. And with the LiDAR Scanner, they pave the wayto completely new workflows like motion-trackingwith CamTrackAR. Super accurate depth data makes going from green screento pre-visualization on location easier than ever. And you can buildthat final render with greater confidence. Or how designers and architectsvisualize their projects with Arki,on-site, at full scale, complete with people occlusion, realistic shadows,and real-time lighting. Or to simply bringyour imagination to life. Check outthis new version of Clips, which uses the LiDAR Scanner to transform your living room into a magical spacefor your next video.How fun is that? And with the more powerful ISPin M1, we get Smart HDR 3, where the ISP andthe Neural Engine work together to adjust color, contrast,and noise in distinct parts of a photo. And in low light conditions, the ISP and LiDAR Scanner quickly and accuratelyfocus images and videos to capture incredible detailsfrom almost no light at all. On the front,the TrueDepth camera instantly and securely unlocksiPad with Face ID, and takes portrait selfies, which look amazingon that large display. And now, more than ever,it plays an important role when collaboratingwith co-workers, and connecting withfamily and friends.So in the new iPad Pro, we’re going to takea huge step forward by updating the TrueDepthcamera system to include an all-new,Ultra Wide camera, designed specifically for iPad. It featuresa new 12-megapixel sensor with a 122 degree field of view, which enablessomething really cool. And we call it Center Stage! Center Stage usesthe new Ultra Wide camera and machine learningto recognize and keep youin the center of the view. What’s amazing is,as you move around, it automatically pansto keep you in the shot. And that’s not all. When others join in,it recognizes them too and zooms outto fit everyone into the view. So whetherit’s a white boarding session with co-workersor a family get together, the experience of connectingis now more engaging than ever. So that’s the new Ultra Widecamera with Center Stage. Video callsnever looked so good. Now, back to Raja. Raja:iPad is a magical sheet of glass that can become anythingyou want it to be. And the centerpiece ofthat experience on iPad Pro, is its stunningLiquid Retina display, which features a long list ofadvanced display technologies, many that we’ve pioneeredon iPad.We introduced it as the world’smost advanced mobile display. The Liquid Retina displaydelivers nearly 4 million pixels on the 11-inch iPad Pro. Users love being able to take the most powerful iPadexperience with them everywhere in a portable one-pound design. On the immersive12.9-inch iPad Pro, it delivers an enormous5.6 million pixels. This is for thosewho want the biggest window for their creative workflows. And we havesome exciting news here. We know our users areincreasingly creating content with the high brightnessand high contrast ratio of HDR. So we first equippedcreative users with the Pro Display XDRto view and edit their content. This amazing display delivers extremely highbrightness and an extremely highcontrast ratio. And now we’re gonna takethe next big step. We’re bringing the stunningfront-of-screen performance of our Pro Display XDRto our 12.9-inch iPad Pro, so our users can take theirXDR workflow wherever they go. This is the newLiquid Retina XDR display. And it delivers 1000 nitsof full-screen brightness, a breathtaking1,600 nits of peak brightness, and a phenomenal1,000,000:1 contrast ratio, just like Pro Display XDR. Now, due to the ultra-thindesign of iPad Pro, compared to the Pro Display XDR, we had to take an entirely newapproach to make this happen.So to tell you all about it,here’s Heidi. Heidi Delgado:Extreme Dynamic Range is all about deliveringa visual experience that reflects what we seein the real world. This means seeingthe brightest highlights, along with subtle details inthe darkest parts of an image. Bringing the XDR experienceto iPad Pro was an enormous challenge. We had to rethinkhow the display creates light. So we went backto the drawing board. To achieveway higher brightness, we used an array of LEDs across the entire backof the display, similar to the Pro Display XDR. And to fit withinthe ultra-thin iPad Pro design, these LEDs need to beincredibly small. So we developed a Mini-LED, which is over 120 times smallerin volume than the previous design.And because these Mini-LEDsare so small, achievingextremely high brightness requires lots of them. And I mean thousands of them. In fact,there are over 10,000 LEDs that deliverXDR-level brightness on that stunning12.9-inch display. That’s a massive increase over the 72 LEDs that were inthe previous iPad Pro. We then groupedthese Mini-LEDs into over 2,500local dimming zones. So depending on the content, we can precisely adjustthe brightness in each zone. The result is an extremely high one million to onecontrast ratio. The light is then shapedby a series of incredibly thin, custom-designed,optical films and diffusers. And that’s why this displaycan fit into a design that’s just6.4 millimeters thin, weighs just 1.5 pounds, and still deliversall-day battery life. So HDR content with the finestspecular highlights, like galaxies and star fields, is more true-to-life than ever.We’re thrilled to deliverthe XDR experience on the new iPad Pro. Back to Raja. Raja:There’s never been a display that deliversthis kind of visual experience on any other mobile device. So users can now do thingsthey could never do before. Videographers havea large XDR display they can take with themeverywhere and edit true-to-lifeHDR content using LumaFusion. Photographerscan see even more detail when editing their imagesright on iPad using Lightroom. And filmmakers can moreconfidently review and approve HDR contentwith Frame.IO, previewing itas it’s meant to be seen from anywhere on the set. And everyone can enjoya mobile, cinematic viewing and listening experience, with support forHDR video formats like HDR10, HLG, and Dolby Vision.And the advanced sound systemsupports Dolby Atmos as well. So this is our new 12.9-inchLiquid Retina XDR display. With this amazing setof features, it goes beyondany display in the world. And we couldn’t waitto put the new iPad Pro, with all of its advancednew technologies, in the hands of our developers. Check out what happenedwhen we did. [UPBEAT MUSIC] All right. -I’m Nitasha.-Sahar. -Josh.-Shannon Bolick. -David William Hearn.-Professional astro-geek. I’m Terri Morgan,and I’m from LumaFusion. -SwingVision.-Procreate. FiLMiC Pro. All right, Ziggy,you ready for your big shot? Divinity: Original Sin 2. -iPad.-iPad. iPad Pro. And nowthe iPad Pro has the M1. -How can I put this?-[bleep] awesome. [LAUGHTER] The head exploding emoji. [MIMICKING EXPLOSIONS] Eureka! When I think of M1 on the iPad, there are truly no limitsto what’s possible creatively. The power that’s there…It’s a monster. We can do more. We can make bigger canvases and we can do way morewith our brushes. Art has left the glass and it’s nowin a totally different realm. Processing power is insane. Audio transcription lets youput the iPad Pro on your piano and just start playing. And that’ll transcribe intonotation what you just played. Pretty wild. With M1, the iPad Pro can now be your tennis coachand your line judge. Shannon: It can look 100 feetacross the court and determineif a ball is in or out. -Siri: In.-For the first time, the iPad Pro allows us to take the world’s densestopen world RPG and put it on a device that canreally be played anywhere.We never had that before. The display is everything. It just says “yes.” Yes, you can seethe full spectrum of color. All of that is huge to us. It kind of showcasesa new level of detail with 3D that you couldn’tquite see before. It’s just such a beautiful,big window to be able to hold up and zoomin and see whatever you want. Like you’re controlling theHubble Space Telescope yourself. The biggest deal is really fastdirect import with Thunderbolt. I can get my large images in Photoshop on the iPadfaster than ever.And once they’re in there, I can just edit in real time. We’re able to do thingson this new iPad Pro that we’ve never been ableto do before. To know that it’s all there, and just something thatyou’re holding in your hands… Fun. How can you not be just overwhelmingly excitedabout that? We are so, so, so excited. This is gonna be a big deal. You nailed it. Good job. Raja: We’re always amazedby the new capabilities our developers putin the hands of our users. Of course,you can’t talk about iPad Pro and not talk aboutthe phenomenal accessories that make it even more versatileand capable.Apple Pencil transforms iPad Prointo an immersive drawing canvas and the world’s bestnote taking device by far. And Scribble, now with supportfor five additional languages, allows you to writein any text field, so you never have to putApple Pencil away. And iPad Pro supports the thinand light Smart Keyboard Folio, and the Magic Keyboard,with its backlit keys, integrated trackpad,and floating design. Not only is ita great typing experience, it’s now also availablein a gorgeous new white color.Finally, iPad Prohas been carefully designed to minimize its impacton the environment, and support our overallnet zero carbon goal. It uses 100 percentrecycled aluminum for the entire enclosure. And 100 percent recycled rareearth elements in the magnets of the speakers and enclosure. iPad Pro is also free of a long listof harmful substances. Our work hereis never finished, but we’re proud of the progresswe’ve made. Even with M1, and the other incrediblenew technologies, the 11-inch iPad Prostill starts at just $799. And the 12.9-inch model adds the stunningLiquid Retina XDR display, for just $1099. An incredible valuefor such an incredible device. You can order iPad Prostarting April 30th, and it’ll be availablein the second half of May. We’re so excited aboutthe new iPad Pro. Check this out. T-minus 15 seconds. Guidance is internal. [MECHANICAL WHIRRING] [DRAMATIC MUSIC] Five, four, three, two, one. [EXCITING MUSIC] Raja: This is the new 11-inchand 12.9-inch iPad Pro. Both featurethe breakthrough M1 chip, making eachthe fastest device of its kind.Thunderbolt for connectionto high performance accessories. The Ultra Wide front camerawith Center Stage. And 5G on cellular models, for the fastestcellular connections possible. And in addition to all of that, the 12.9-inch model features the stunningLiquid Retina XDR display, with 1,600 nitsof peak brightness and 1,000,000:1 contrast ratio, this is a displayyou have to see to believe. This is the mostoutrageously capable and versatile iPad Prowe’ve ever made. Back to John. John: In every way, this isa giant leap forward for iPad. The new iPad Pro joins the restof our incredible lineup, and pushes the iPad experienceeven further. iPad Pro and iMachave always delivered a best-in-class user experience. And M1 takes bothto the next level with its profound impacton their design and capability. Now back to Tim. “Every Color”by Foster The People And I can feel every colorIn me Tim: What a great dayof announcements. We continue our reinventionof the credit card with Apple Card Family, as well as a major redesignof Apple Podcasts.We announced an all-newbeautiful purple finish for iPhone 12and iPhone 12 mini. The new AirTag, to help you find the important thingsin your life. The new Apple TV 4K and redesigned Siri Remote bring the absolute bestentertainment experience to your home. The incredible new iMac that completely reinvents one of the world’smost iconic computers. And the new iPad Prowith the M1 chip, which is an absolute powerhouse. At Apple,we continue to be committed to making an impactin people’s lives, and we can’t waitto get these new products into your hands and see all of the amazingthings you’ll do with them.Thank youfor being with us today. We look forwardto seeing you again soon. Have a great day! “The Darkness That You Fear”by The Chemical Brothers I’ll be loving you,Yes, I will I’ll be loving you I’ll be loving you,Yes, I will I’ll be loving you Let you heartSee the colors Apple Event Apple Event Apple Event Apple Event Apple Event Apple Event Apple Event.

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