馃敟 Facebook e Instagram dicen adi贸s a los “me gusta” | Noticias Marketing y Redes Sociales

Hello, curious and curious of the Social Networks Like every Monday. We give you a summary with the best news on Digital Marketing and Social Networks.

This week we will talk about the new measures taken by YouTube regarding its ads and the new artificial intelligence that it learns by watching its videos.

We will also talk about the problem with Twitch and the music industry, which has not yet been resolved.

Likewise, Facebook comes with very, very interesting news like Twitter and Instagram, which take measures to improve the experience on their networks.

Come on.

You see a very, very cool news and if you want to be continuously informed, do not hesitate to subscribe and hit the bell By the way like every summer, we will take a break with the news on Mondays and until September we will take vacations from this Section I m JJ Priego, and this is Easypromos TV, Vamoooossss INTRO.

This is the best news of the week.

Let us begin 1 YouTube prohibits gambling politics and alcohol ads on its home page That S right.

The google video portal has banned ads related to alcohol gambling.

Politics and drugs at the top of the platform located at the top of your page. This does not mean that they cannot be advertised anywhere, but the best space, the one in the header will not be available for this type of advertisement.

They also ensure that ads will be reviewed on a case by case basis to ensure that users have the best possible experience on the platform 2.

The copyright crisis on Twitch may continue to worsen.

We continue with this fight between the Amazon platform and The National Music Publishers.

Association NMPA, as the NMPA stands firm against the use of copyrighted music by streamers, without paying David Isrealite.

The president of the NMPA assures that Twitch should allow its users to use licensed music and the creators of this to be compensated properly, but Amazon refuses to pay.

This lawsuit comes from May of last year, when the record companies began to press for the platform to pay the rights to the music, and, to this day they have not yet reached an agreement.

3, Coming soon on Twitter, you can hide mentions in conversations, Surely more than once.

We have found ourselves in a conversation on Twitter in which we no longer want to be and notifications keep coming and coming to disturb our peace of mind.

Well, now, Twitter contemplates the possibility of eliminating the mentions of a conversation and preventing other users from mentioning you in it. As they tell us, you could block, mentions for a specified number of days and disconnect from conversations or threads completely, Although these are hardly preliminary tests.

This option would do wonders for the peace of mind of more than one 4.

This AI was trained with millions of YouTube videos, Researchers from the University of Washington and the Allen Institute for Artificial Intelligence, trained a system to understand what happens in the videos.

Yes, it seems easy for one, but for AI.

It is a gigantic challenge to understand what happens in a video because it lacks context and can only interpret data and patterns.

So the researchers created MERLOT a model they trained by watching millions of YouTube videos to learn to contextualize what is happening and beware.

It has achieved it with 80 accuracy And although, in this case, MERLOT has certain limitations, because the selected videos are not random and could cause a bias in the AI.

The advances that have been made are incredible: 5 Facebook launches a new type of groups for gaming communities In a strategy to grow the gaming community.

Facebook creates new groups designed for Facebook, Gaming, streamers and creators.

Until now, gamer communities have relied on creators efforts to encourage interaction with their fans using different channels. So Facebook got smart so that players don t move to different apps.

These groups will follow the same dynamic as the rest of the groups, and you will have certain options, such as making the broadcast badges, visible organizing topics and creating discussions through chat channels.

Facebook will take advantage of the broadcasts to attract new users, who will see a message inviting them to the fan groups at the end of the broadcast 6.

A matter of genders Instagram and TikTok are more successful among women And YouTube among men For a long time.

We already knew that social networks had different audiences.

According to age.

Facebook eventually ceased to be the preferred social network for young people who moved to Instagram where the dominant audience ranges from 25 years to 34 years and then to TikTok, which monopolizes people between 18 and 24 years old.

But, according to recent studies by Hyper Auditor, we could also find differences depending on the gender of the person.

We find that Instagram is more successful among women, who represent 53 6 of the profiles like TikTok, where women are 56 8 of users.

However, men are the majority on YouTube where they represent 56 6 of users. This information is very useful for anyone who works in marketing and advertising 7 Instagram integrates with Zendesk to improve customer service.

The relationship with customers is changing and it is becoming more interactive, instant and personalized.

So from now on, if you have between 10 000 and 100 000 followers Instagram, It will allow you to integrate with Zendesk, to provide you with better customer service.

This update, designed for online stores will allow you to connect your Instagram account with Zendesk to achieve faster, more direct and personalized communication.

This API will allow you, among other things, Send direct messages with images, emojis and attachments, automate conversations with management tools and see a more complete customer profile through interactions in other messaging channels.

8, Facebook and Instagram say goodbye to the likes.

This way the function is deactivated.

Both social networks will allow to hide the likes and the reactions in the publications, And it is that sometimes we work hard on a publication to find ourselves in the face of a complete silence from our followers, and although it affects some more than others, it Saddens Us all to be ignored, Therefore, to improve the health of users.

Both networks bring us the option of hiding the likes of both our publications and others.

To do it on Instagram, we must go to settings, press Publications and Select the option, Hide, counts of likes and views That way. We won t see other people, s likes To hide our likes.

We have to go to new publication, Advanced settings and press the option.

Hide counts of likes and views of this publication.

It s easier on Facebook.

We just have to go to settings and privacy of your account, select settings and activate or deactivate the reaction of counts.

9 Pinterest exceeds 5 billion monthly searches.

Pinterest was born many years ago as a social network, but long ago it decided to start the transition and become a search engine that currently has more than 478 million users per month.

For four years, it has had a great increase in the number of searches of more than 150, and they assure that the growth they have experienced is from users preparing for post pandemic life.

That is why many searches are related to vacations home renovations or clothing.

Even wedding, related searches are already at pre pandemic levels. 10.

Facebook ensures that its new, artificial intelligence can mimic your writing just by seeing a word.

The new Facebook project is called TextStyleBrush and could copy exactly any typeface just by seeing a word.

So we could just write our name and the program would create a whole font for us so that anyone could write like us, Although they assure that there are still points to overcome such as reflections and metallic texts.

It makes it a bit hair raising to think that someone would copy our handwriting and write like us right Well that s it for this week.

What did you think of this video? What news has impressed you, the most, You can leave your opinions in the comments.

I read them all Every Monday, I upload news So next week, more and better And nothing apart from liking.

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