Connected Nation – Pitch: Making Public Health 2 0

hi I'm Adam Baylin and I'm delighted to be here with Emma Simpson and Andy Garbutt at Stan to where we'll be talking about making public health two point oh so in our research open lab we're really curious about the role that social media and social computing technologies can play in supporting communities to Commission create and contribute to their own public health interventions and messages and so we're showing two case studies today of examples of how we're working in this area the first of which is feed finder and the second which came after is app movement and so i'll tell you a little bit about feed finder fee finder is a mobile phone application that we designed and developed with breastfeeding women to help women find places and share places and review places for public breastfeeding he might ask why is that important well in fact 1 in 10 women choose not to breastfeed in the UK for fear of breastfeeding in public so right now we have over 5,000 women using our mobile app and they have recorded around about 2,000 places to breastfeed in public in the UK and we reckon we're probably one of the largest resources of women's breast feeding experiences in this country so what we found from doing this work was that women really trusted this resource they knew it came from other people like them they were willing to contribute responsible information to this resource and more than that they could use this information to advocate for their own breastfeeding resources in their own communities so this led us to a number of further questions like how can we help sustain these kinds of interventions and how can we evaluate them in ways that public health and health officials will understand as being rigorous so one of the ways that we're answering this question is is through app movement so that movement addresses an issue of sustainability we recognize when we created this app feed finder that there wouldn't be many commercial companies that would build a mobile application like this for free for a community

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