The Current State of Fitness Entrepreneurs

– I think everybody defaults into what comes easy to them. Greatness comes from adversity and looking the challenge in the eye and having the intestinal fortitude to step up and go after it. But it’s just making every fucking minute count. Every minute has to count. Every minute has to count if you want so much because you just don’t have as many of them as you think. You just don’t. I think it’s easy for you fitness entrepreneur to do the push-ups, to do the squats, to do the deadlifts because that’s how you got here. You started fitness now you want to make some money by having those guns or that ass, right? And so, I think you default into what’s easy without recognizing what’s hard. It was hard for me these over these last 16 months to get into better shape.

It was easy for me to build $50 million businesses. Just the truth. I know how hard the last 16 months of waking up every day, not eating everything I wanted and by doing the work was for me. That’s the same thing that’s going on in the fitness entrepreneur, fitness wantrepreneur space is of course you’re spending more time to work out sessions because you want to pass on replying to everybody. You want to pass off, you know, the marketing. You want to pass on doing every podcast. You want to pass off the creative on Instagram that will get you business versus the vanity of getting a bunch of likes ’cause you look good. So you want to pass off all that other stuff.

The same way that I wanted to pass off getting up, running, working out, lifting, squatting, stretching. I didn’t want to it. – Three, two, two, one, good. – Ah! Fuck! But I could work 18 hours a day. You’re just the reverse of me. One reason I talk about not having the perfect selfie, the perfect lighting in a world where that’s what you’re selling is to show vulnerability and authenticity. I think if you’re gonna have 80 pictures of you looking phenomenal, if I looked as good as all of you and had all those phenomenal photos, I’d be waiting for the day that I had a huge god damn zit on my forehead and took a picture of that because showing that real.

Look at how much real is in your feed versus how much fake. A lot more fake. A lot more perfect lighting, a lot more oiled up. Where’s the real? Show me the real. Show me the real. That’s what’s gonna resonate and so I think you need some balance. Everything one way isn’t enough. Create a little cadence to having some offsetting characteristics that make you way more approachable than the alternative. I get 8,000 emails a year, 15,000 emails a year saying “Gary, I’ve been doing it for nine months “and I don’t see anything.” I now have empathy for that because I’m doing the same thing in working out.

I can see little results but if you told me I was going to work out every day for 16 months and this is what I get, I’d feel good about it but it’s not exactly what I wanted. That’s what you’re going through in your business. You’ve got to put in the work day in and day out. I work 12, 15, 17, 18 hours a day every single day. Right now, I’m filming this. My company’s got a party going on. Do you know what’s going on out there? Actually, you know what? Come with me.

Actually this is perfect, DRock. Here’s what’s going on out there. Right and I know the lighting is not good so sorry DRock. But they’re partying while I’m putting in the work right now making this content. That is the point. The point is that I’m putting in the work while everybody else out there is enjoying themselves. That’s it. And so you got to put in the work. You want muscles, you gotta actually do the weight. You’ve gotta actually put in the work. You want a business, there is no shortcut. So the progress you made and you made over the last 5, 10, 12 years in your fitness is exactly the same thing that’s gonna happen in business. There is no overnight success.

There is no one year you’ve done it well and now you have the biggest business. It’s day in an day out. I’ve been an entrepreneur since I was eight. I’m 40 now. That’s 32 years of practice. Now you’ve decided to really do it, doesn’t happen overnight. You got to put in the work..

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