How to Find Your Target Audience | Public Relations

finding your target audience is a key to the successful PR campaign you need to know your target before you pitch it thinking of it like that a pitch goes to the target every clients target audience is different and you have to identify it and you have to do that at the beginning of the campaign with a restaurant their target audience is consumers food press food blogs celebrity guests you know New York prominent in event individuals depending on where the restaurant is let me give you an example of finding your target audience let's say you're opening up a new restaurant the target audience for that restaurant is a local consumers travelers traveling Internet City it's the media food critics food blogs event planners and hotel concierge right there I've identified my audience for that particular client so every press that I pitch is going to be trying to garner and reach that audience so if I'm trying to reach event planners and concierge I'm going to be pitching in travel magazines and local magazines and I'll be throwing parties specifically for those individuals in short the target audience is the most important part of the PR campaign because that's who you're trying to reach every client has a different target audience you need to identify it in the beginning of the PR campaign we identified the target audience and we find multiple ways to reach them through the media through events and through just getting them in the door

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