#AskJon: I don’t know who my primary audience is. Where do I start?

You want to start marketing, but you know how to start. And, the first question, instead of asking what type of marketing
you want to do, is to really ask who is your audience. And, the best way to find
out who your audience is, is to talk to folks, both inside your organization and
outside your organization, and then also existing customers. They're going to be
the ones that are going to give you the really good opportunities and give you the
insights to tell you who your audiences are, who the low-hanging fruit is, and how
to go after them..

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