Why isn’t my website appearing on Google I hear you crying well in this video I’m going to show you how you can rank above big brands like Amazon without spending a penny on pay-per-click advertising if that sounds like something you might be interested in I’ll see you in just a second for those of you who don’t know me already my name is Craig host of digital start-up helping entrepreneurs build and grow their first online store and in this video we’re going to talk to you about ranking above big brands like Amazon without spending a penny on pay-per-click advertising but before we do that I need to quickly talk to you about domain Authority and keywords just to help you better understand the case study that I’m going to go through with you the main authority was developed by a committee called Mars and it’s there to predict how well a website will perform in search engine result pages it grades from 1 to 100 one being where newbies might go and a hundred being where the big boys are such as Google Facebook or the social media 50 is kind of where well established websites make maybe you’re behaving for somewhere between 10 and 20 in your first 6 or 12 months of starting your first online store Jarett keywords are unspecified search terms so this could be one or two words such as collars or dog collars typically you’ll find that they’re very expensive if you want to go into pay-per-click advertising to rank for and you’ll also find that organically all the big brands such as for example Amazon or Ebay whoever are going to be the one sitting at the top and you’re going to be pages and pages pages behind you don’t really want to go for the generic keywords longtail keywords are very specific search terms such as velvet-lined dog collars anyone searching for a longtail keyword a generally going to be toward the end of their shopping journey so they kind of know what they’re after and they’re ready to convert and give their money over they find what they’re after so these are great kind of words to actually search for any problem is that there is a very low search volume for them not everyone searching for it but on the flip side you get higher conversion rates for that so you’ve got to be very very careful with good good research you’ll get it right as to what those longtail keywords might be we’re going to get those high conversions also if you’re going to be using pay-per-click advertising they’re much much cheaper than going in for the generic keywords so without further adue when I flip over to the computer and I’ll show you my case study on how you can rank about big brands like Amazon without spending a penny on pay-per-click advertising so the first thing we’re going to want to do is head over to Google and search for mosbacher Chrome and you’ll see the result form osbahr chrome webstore if we click on that link it’ll give us the ability to download and install the Moz bar into our google chrome and once you have done that and sign up for a free maza counts we can head back over to google so in our case today I’m going to pop in the generic keyword of dog collars and what I’m going to do is enable my Ma’s bar so I’m going to that by clicking the M but you can find an it upper right-hand corner of your chrome and as you can see there are domain authorities now underneath all the results on this page so as you can see we’re looking at websites with high domain authorities of 55 64 33 38 92 Lausanne here based on dog collars and these kind of search terms you’re not really gonna be able to compete with with these large companies such as Amazon eBay etc so if we change our search term from dog collars to velvet-lined dog collars and now if we scroll down having used the longtail keywords you’ll now see that we’re getting results with the main authorities of nine-nine again seven some random 64 15 13 so as you can see by targeting the longtail keywords you can easily was ranked on the top of page 1 in Google or any other search engine like Bing without spending a penny of pay-per-click advertising so all you got to do really is do your research know your products know your targeted niche customers and know your competitors you can read more about the case study in the video description below if you have any questions or you have any success stories that you’d like to share with us then you can leave them in the comments below how you guys enjoyed this video and I’ll catch you next time
Why isn’t my website appearing on Google, I hear you cry. This is the number one question I hear over and over again by entrepreneurs who have just set up their first eCommerce website on platforms like Shopify and WooCommerce. Well, guess what, there are ways to rank above big brands like Amazon.
Before I show you how to rank above big brands like Amazon – whether your website is 2 months old or 2 years old – I first need to explain some basic concepts.
Domain Authority (DA) was developed by a company called Moz, that predicts how well a website will rank on search engine result pages (SERP). Domain Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank.
Scoring from 1-30 can be a challenge and anyone with a score around 50 has truly done well. Anything north of 50 is usually found on giant sites like Amazon, eBay, Facebook, Google, etc…
As a starting business, you would want to aim for 20. From the research that I’ve done, Moz updates their DA Database every couple of months so don’t be upset if your efforts don’t affect your score straight away.
Ranking factors for DA fall out of the scope of this document but you can easily find answers to this at Moz.com.
In order to take advantage of researching DA, you will need to have a copy of Google Chrome and install the MozBar Extension from the Apps Store then sign up for a free account at Moz.com.
You will often see the term SERPs whenever you Google anything about Search Engine Optimisation. This term refers to Search Engine Results Pages and refers to all search engines – not just Google.
There are actually several types of keywords, with their own pros and cons depending on your strategy. Below is a graph to visually explain the concepts.
Generic keywords are unspecific terms that get search for, such as “dog collars”. Typically, you would avoid using keywords like this because results tend to be saturated in SERPs. We normally leave the big brands to fight for this because their high DA will always give them the upper-hand for organic results.
Generic keywords also tend to be the most expensive keywords to bid for when it comes to Pay-Per-Click advertisements too. Unless you’ve got money to burn, then you need to think more about Broad and Long Tail Keywords.
Generic Keywords also offer a low conversion rate, as these terms are generally searched for by people at the beginning of their sales journey. This could be if they are researching a product/service or window shopping.
Broad Keywords should be the concept that you base your SEO campaigns around. An example of this could be “red dog collars”. This is where you catch the customer midways in their journey, as they start to narrow down their products.
You won’t have to fight so hard with the big brands in the SERPs, and it should cost your less in Pay-Per-Click advertisements.
An example of a Long Tail Keyword is “velvet lined dog collars”. It adds specificity to the search term and captures customers that know exactly what they are after. Although Long Tail Keywords have the lowest search volume, they yield the highest conversions.
Targeting your products Long Tail Keywords to your niche audience is a balancing act and requires a lot of research. If you are too specific then you won’t get any search volume.
Organically, this is the opportunity to rank above big brands. You will also pay much less for Pay-Per-Click advertisements.
How do I rank above big brands like Amazon?
Now that you understand the basic concepts of this article, I can clearly explain my case study where I show you how to easily rank above big brands.
The first thing that I did was activate my MozBar App in Google Chrome. You can do this by clicking the ‘M’ icon in your Google Chrome until you see a bar load at the top of the screen like this. The bar may ask you to log in before displaying any results.
Next, I ran a Generic Keyword Search in Google for “Dog collars”. As you can see from the SERPs, all of the Organic Results are saturated by big brands with a high DA. The lowest DA that appears on the first page has a ranking of 33.
My next search used a Long Tail Keyword Search for “Velvet lined dog collars”. As you can clearly see the results, the first page of SERPs is all smaller brand websites with a DA between 7-9! These types of searches can push the big brands off the first page and explain why knowing your customers and understanding the niche is critical in being successful.
It’s not quite seo training, but it’ll help anyone on a small budget.
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