Social media marketing can be one of the most overwhelming tasks for our new restaurant bakery or any other type of food business. This is part 2 of my restaurant or baking marketing series. Don’t worry though, you don’t need to see the first one for this all to make sense to you but I would recommend going back and watching it after this video. I will link it down in the description box below so you guys can easily find it. This video is gonna focus on getting your initial photos when you first launch your food business restaurant social media account and if you have already launched a social media account for your home food business restaurant whatever it is, then this video will help you improve your food photography skills to make sure you get the most out of marketing it! For any of you guys who are new to the channel, I am Cass and we have a business called Cookie Munchers which has one location cookie shop in New Jersey and a second location opening up here in Tampa.
We are completely new to the area. No one here really knows us yet so launching our social media pages is very very important to get the word out about us existing here. The goal for today is to get all the pictures that we need to launch our social media accounts for our example location cuz those accounts will be different because they’re gonna be marketed to a completely different city so we’re starting them from completely scratch with zero followers on them.
So we are launching this a bit late, our social media pages. In general, you should launch them way earlier than we are launching these. I would recommend launching at least three months in advance but since we have been so so busy also working on the first location and everything else, we kind of pushed this off until three to five weeks before of our opening which is right now but better late than never! And I’m sure if we do a really awesome job that it’s gonna blow it out the park anyway and we will get a lot of followers hopefully don’t hold me to that.
We’ll see how it all goes. So what I’m gonna do now is I am going to make a fake ice cream. I just learned about this like a little while back. This is actually my first time trying to actually implement doing this whole fake ice cream thing. The reason I’m doing it is because when you take food photography photos, you have to be able to get your shot very fast if you’re using real ice cream or you completely lose your shot. I would highly recommend looking up the tips and tricks first online literally just type in “taking pictures of salad tips and tricks” so some common tricks that people do is for example to take a bowl like a small bowl though not like this and they’ll put it upside down on a plate and then put the pasta above it so that the inside of the pasta raises up higher than the outside of the pasta which makes it look way better when you’re taking pasta photos.
Another thing that I will actually be doing today and you will see an implementation is using a blowtorch. I’m using it for the chocolate on the cookies and cakes look more melty and shiny and gooey. People also use it for hamburgers to brown the edges. Another big one which is super weird is using motor oil as syrup. So a lot of the syrups don’t look that appetizing in photos but motor oil looks way more appetizing.
Other people use spray deodorant on grapes and things like that to give them that frosty look that makes them look really nice in photos. The last one I’ll tell you guys is people do hair spray on cakes to make them look less dry and more scrumptious to eat.So those are just a few of them but there are plenty more tips and tricks like that if you just do a search on whatever it is that you’re trying to sell. Alright so let’s start making some fake ice cream! It’s fake ice cream time. Oh my god guys! This looks just like ice cream but instead it’s like moldable like play-doh! powdered sugar, corn syrup, and shortening and it made fake ice cream! The cookies are also out of the oven now and they’re looking good! So I got this set up right here with a white backdrop and everything. This honestly would look better outside if it was daylight because I would have a nice green background and like natural. I’m just going to get what I can for now and then get more photos tomorrow actually outside as well. Yeah I just realized that I actually wanted to pop on top of this photo.
I don’t wanna just do vanilla ice cream on to pop on the background so I’m gonna actually turn that into mint chocolate chip ice cream and we’ll put on this cookie and get some photos. I got scoop of the ice cream – a huge gigantic scoop up the ice cream and some green food dye. So let’s see if this works. so we got some good pictures of the ice cream and everything like this now I want to try to take some with some whipped cream on top because now we have whipped cream as a topping but that being said I’m not gonna use some real whip cream of course. Another photo trick! We’ll swap out whipped cream with shaving cream. I will try this now on here and see how it holds up! Let’s try it! That looks less like thick of lines than whip cream so I don’t know if I should try to like blur them together with my hands or that’s gonna make it worse? You saw that I had like a spatula thing in the background.
Just make sure the object you’re taking a picture of is the focus of the photo and the other stuff is just complimenting it in the background, not the main focus. Make sure you have props that represent your brand. So if your brand is pink ,make sure that you have some pink spoons or pink whisks, things like that to put in the background. For me, I had that blue spatula, I also have blue straws. It works really well when I’m advertising milk. I have a blue ruler when I’m showing back-to-school stuff. So try to find things that fit your brand.
Cookie Munchers is more light and fun and happy so we keep everything kind of bright in our photos. If you have any questions about that, just ask me in the comments below. Also if you guys don’t have a fancy camera, that’s totally okay. There are so many huge Instagram pages and just company pages in general that were built off iPhones or just your phone cameras. Don’t feel discouraged if that’s the case. They also have now lenses that can stick on your cameras to give you different looks like blur backgrounds and other things. Alright guys so now we’re gonna edit those photos, see how they came out.
I am putting these photos in Lightroom. I showed this in a past video so I’m not going to go fully into it. I already actually came up with how I’m going to fix this so BAM! I also did the same with this guy, more bright and vibrant this way. If you guys don’t have access to Lightroom or don’t want to pay for it or don’t have a laptop, there are phone editing software’s that are also great. If you’re curious what it is, ask me in the comments below and I will respond cause I don’t have my phone on me right now. So just one more thing I need to do before the end of this vlog because I’ve been dying to do it the entire time and I might totally totally regret it but I’m going to do it anyway. I’m gonna try the ice cream! Shortening, corn syrup, and I forgot the last ingredient shortening, corn syrup, .. powdered sugar! Okay so this is probably gonna be disgusting but I have to do it I can’t I can’t but looking at this the whole time and not do it.
I don’t know how to feel about this. Yeah I think I kind of like it and kinda hate it at the same time. It tastes like sugar mixed with shortening. That’s a hundred percent what this tastes like. Okay I kind of like it. If you guys want to know. Don’t try this at home but if you do try it at home, you’ll understand what I mean. Alright guys, I hope you had an awesome day with us! Remember this channel is now all about business, it’s also about having fun! So leave your commens below and let us know what you think of the journey! If you’re not part of the munch fam already, what are you doing? Hit that subscribe button below and hit that bell to get notified every single time that we post. Make sure you dream big today guys and make sure that you are fearless and not letting things scare you and making your dreams come true! So you guys are all awesome! Thank you so much for being a part of this journey with us.
It makes me so so happy to have you guys here. Let me know if this video is helpful to you guys in the comments down below and if there’s anything else that you guys want to see in terms of marketing, I do believe I’m gonna make another series and some more stuff going into marketing because it’s a huge part of getting the second location up and running. If you didn’t watch part one of this video, make sure you go back and watch it. I linked it in description below. Dive a thumbs up if you guys liked this video and we’ll see you guys next time on Cass and Bran! Munch out! OH NO! Check it out guys! I was gonna actually start making the fudge and have all the cookies ready for this video and I exploded the fudge all over the kitchen and over boiled in like half a second.
Ah so much mess! .