Ebook Marketing #1: How to Build an Author Platform

Importance of author platform, this course will outline why do you need an author platform and how to strategically connect your social media, your emails, your lead-in pages with your Amazon Kindle e-books, or whichever other platform you are using to write your e-books we’re gonna show you how to use giveaways and how to make fans, and hopefully how to market your books in a more effective manner and had become visible in this large large internet-world. How another platform works. An Author Platform is your visibility, basically thats all people want to know – is – how many sales do you do? What’s your track record? How much traffic can you drive for them. If you’re working with the publisher these figures need to be there. And, as a author you can be selling a lot, however, if you aren’t connecting with your readers, you may not get a lot of return visits. So, an author platform in in easy words is basically your visibility on the Internet, or in the real world.

And, we can learn how to strategically build an author platform on the Internet and also in the real world we use the five prong approach. We’re gonna cover the website, a giveaway, building your email list – hopefully up to 10,000, subscribers, the interaction with with your readers and publishing because as another you want to keep on publishing. Our goal is for 10,000 superfans and we’re hoping you can build that 10,000 fans in as short amount of time as possible. You want to gear up for six weeks and then check again and set your goals to be realistic and achievable. To achieve 10,000 fans you are going to need to connect your lead in pages and your Kindle introduction or Lead In on your eBook. Now, I recommend using one social media and using it well. Jodi also recommends that because it’s just the better way to focus and build your fan base. You need to build a website and on that website you should host giveaways and capture email addresses. Finding a group of followers can be very easy you need to find followers who like your concept, so you want to look for groups that are already established in your genre, or that are peer groups; such as other writers or editors, whichever you feel is you’re going to be more comfortable with.

You can also find a group of marketers, but finding followers who like your concepts is important. You can also start groups you can start them on Yahoo, Google+, Facebook. Where ever you start a group, look for people that are like-minded, you may need to use hash tag to discover conversations that are already going, and invite people along. The reason you might need a giveaway, is quite simply, it’s the easiest way and quickest way to provide a value for your readers. Everything we do is for the reader it’s not for the author. And, if you start looking at what’s gonna benefit you as an author, that’s well and good, but you should always keep in mind that it’s your READER that you want to provide value for. You can generate interest in upcoming titles and you can attract new readers to your work.

Quite simply you’re going to emerge from invisibility, you don’t have to be outgoing to do this, and you don’t need to shout. There’s no reason to be spamming everybody you know; friends, family whoever. We hope you enjoy the next video and keep tuning in. If you already know the information being provided, skip ahead until you get to where you have an idea what’s going on overall. You can find us on eBookpublishingpodcast.com eBook Publishing Podcast is sponsoring think this course, so feel free to visit the website. Thank you very much. .

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