Do you know what one of the easiest ways to increase your rankings are? Well, if you look at a site called Mashable.com they rank for almost everything on Google. They don’t have as much authority as TechCrunch.com, because TechCrunch has so many more back links, but what I can tell you is, Mashable does a much better job of internal linking, and that’s why they rank so high. Hi, everyone. I am Neil Patel and today, I am going to teach you how to increase your rankings through internal linking. If you look at neilpatel.com, you will notice that I rank really high for terms like online marketing. I am on page one. You are probably wondering, how did I do this? It wasn’t through building links through external sites, in which other websites are linking to me. It was mainly through internal links. Every time I write a blog post about online marketing, I made sure that I link to my main guide, that discusses what online marketing is. The next thing you want to do, is link within your sidebar. If you look at any blog post page, on neilpatel.com, and you scroll, you will notice that in the sidebar, I link to all my guides.
One of them is on online marketing. As you can see, that link is visible, and it’s pretty much on every single page in neilpatel.com. By passing a lot of internal links to that page, it’s telling Google that hey, I Neil Patel, value that page and feel it’s important, and for that reason Google is like, okay, because you are putting so much emphasis on this page, we should rank it higher than your other pages. Now, the key with doing this is, you can’t have this link hidden, so some people like putting it in tabs, or shoving it really in small text, or font size, or making it invisible.
You don’t want to do any of that stuff. That doesn’t work well. That worked in the early 2000s. That stuff now can hurt you and get you penalized. You want to make sure the link is visible, and it’s on every major page of your site. So, all you have to do is follow two steps: one link within your content, and when you are doing this, don’t always use the exact keyword.
Make it flow natural. Just don’t use the keyword you want a rank for. By putting too much anchor text in there, the anchor text being the keyword you want a rank for, sometimes you will notice that your rankings will actually drop. So, by making it more natural, Google will notice that, and your rankings will rise faster. The second thing is: make sure you are linking to your most important pages, within your sidebar of every page. That’s it. Follow those two steps, and you will rank higher through internal linking. .